# Morpheus Fluid: advice, and the finished work to go with it

**Faraz Rizvi · SpinUp Forge · case study · published 2026-11-06**

*[Morpheus Fluid Ltd](https://morpheusfluid.com/), a University of Surrey spinout. Work by Faraz Rizvi, founder of SpinUp Forge.*

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Morpheus Fluid brought me in for business development advice in early 2025. Advice was part of the job. Most of it turned out to be building things.

## The situation

Morpheus Fluid makes meshless, GPU-accelerated computational fluid dynamics (CFD) software. It grew out of astrophysics simulation research, and it aims to make CFD easier to use by removing the slow, skilled job of building a mesh. The team had won Innovate UK funding to build its first product and prepare for seed investment. It still had to define its market position and show commercial traction.

## What I built, and what it let them do

- **A brand and style guide.** A colour palette, sector icons, LinkedIn images and a style guide, to give the company one consistent look across its decks, documents and social media.
- **Pitch decks and a one-pager.** Material the founders could take into conversations with investors and customers.
- **A financial model.** It tracks and forecasts revenue, costs, recruitment and cash month by month. The founders can test different revenue models and different rates of winning customers, and see what each does to cash, hiring and investment planning.

## How it worked

I worked as part of the team rather than as an outside adviser. We held a short team meeting each week, and Morpheus added me to its Google Workspace, so chat, documents and email stayed inside the company’s own systems and under its control. In those meetings I drew on my experience as co-founder and COO of a venture-backed startup to challenge and develop the founders’ ideas. Then I turned what we agreed into the finished decks, documents and model myself, so the founders didn’t have to find the time to build them.

## What it meant

The founders could focus their time on the software and on finding customers.

> “Faraz brought invaluable start up experience to our spinout. He professionalised our business documents – including our one-pager, pitch deck, and technology summary – with a consistent brand and style that we still use today. He also built the framework for our financial model which has been invaluable for pitching to investors, revenue forecasting and developing our go to market strategy. He worked seamlessly as one of the team, genuinely saving us time and contributing to our ongoing success.”
>
> Justin Read, Co-founder and CEO, Morpheus Fluid

## Where Morpheus is now

In September 2026 the University of Surrey’s S100 Club announced, via the UK Business Angels Association, that Morpheus had secured angel investment through the club, with £140.5k committed so far towards its current round. The company raised a further £30k through Henley Business Angels, won Innovate UK (£200k) and Surrey County Council (£75k) grant funding, and has generated its first revenue.

If your team needs the deck, the model and the brand built rather than reviewed, write to [hello@spinupforge.com](mailto:hello@spinupforge.com).

## Case study note

- **Approved:** the testimonial and this case study were approved for publication by Justin Read, Co-founder and CEO of Morpheus Fluid, on 5 November 2026.
- **Source:** the S100 Club’s announcement, [published by the UK Business Angels Association](https://ukbaa.org.uk/blog/2026/09/21/surrey-spin-out-morpheus-fluid-secures-angel-investment-via-university-of-surreys-s100-club/) on 21 September 2026.
- **Whose progress:** the funding and revenue under “Where Morpheus is now” are Morpheus’s own progress, as the company reports it. We do not claim them as results of this work.
- **Declared interest:** SpinUp Forge publishes this case study to show prospective clients what its founder’s work involves. The approved text is reproduced as Morpheus Fluid approved it.